Sara Batterby's Memorial Website | Ever Loved


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Personal note from From Susan & Hannah

Sara was turning 50 on April 25th of this year and in true Sara fashion, she was planning a party with Jon at their farm in Vernonia. It would have been a party not to miss, filled with all us waifs, strays, geniuses, investors, artists and entrepreneurs she’d adopted over her life. We’d have danced until dawn, slept in tents in fields and gone for a walk with the dogs in the morning, nursing our coffees and hangovers, talking plants and justice and funding and dogs and projects.

We’d have flown or driven for miles to get there, quite simply because Sara was pure magic, a bright light, a ball of energy, talking fast with her Ladies College of Cheltenham British accent she never shook, ploughing idea after idea out into the ether to see what stuck. She’d walk into a room and stride, purposeful, grinning, talking, gesticulating and everyone would turn to watch her pass. She drew you to her like a magnet, and then she’d teach you to say yes to everything. Yes to gatecrashing a party full of strangers. Yes to the hike. Yes to the bong in her flat on a wednesday night before a big meeting the next day. Yes to a new venture. Yes to daring, to living outside the lines.

Sara was brilliant. She went from one of the most prestigious private schools in the UK (girls only) to one of the best universities (Durham) to one of the top accounting consultancies (Accenture) and then on to create her own award winning businesses and to advise hundreds of others. But Sara wasn’t “run of the mill” smart, she was creatively, brilliantly, vibrantly, mischievously, passionately smart. Sara’s heart beat harder for purpose and justice and at the heart of that was an anger at injustice. Injustice would always fuel her. The injustice of capital unevenly distributed. The injustice of a dog left to die by the side of the road. The injustice of a legal system that criminalized cannabis. She used her brain to figure out ways to beat the system, or change the system. She used her charisma to convince people to join her. And she made it happen through pure perseverance, determination and stubbornness.

Sara was fragile. In the most humanising of ways, this tall, fierce, brilliant woman was also vulnerable with her rawness and her trauma, turning it into empathy and kindness that rippled out into so many of our lives. How many people slept on her couches? How many people did she help pro bono? How many of us did she make our world better? She saw our vulnerability and within hours built deep friendships, connecting with people beneath the surface and the armour. She was so brilliant and also so raw at times, about her rollercoaster past, about her health, about the pain she’d lived through.

Sara loved deeply. At the heart of these last years, was her love for Jon, and between them they plotted, created, built, dreamt, fueling each other, fueling others. Buy a farm in the middle of nowhere - no problem. Plant a hemp seed farm - sure. Start a cattle farm, plan to build a house, welcome people into their home for extended stays, always. Watching them together and how they fitted like a jigsaw, the broken and the brilliance creating something calm and deep, like the lake in front of their house. Sara loved Jon, and his children, Dylan and Rowan, with a calm, steady deep love that didn’t shake - however fast she moved in the rest of her life.

Sara lived life so fast. Her days were so full, packed with experiences and adventures and projects and people. Birthing cows, making CBD Balm, launching companies, giving classes, training dogs - could you keep up with the constant quest for learning, the constant curiosity, the romancing of an idea and then actually taking out the hammer and nails to make it happen - buying second hand vans and turning them into campers and setting off to Idaho, stopping at dog trainers on the way? She was fearless it seemed, despite the fears she’d had to live with early on. Or perhaps because of what she’d lived through.

The speed and the intensity at which Sara lived may well have been exhausting for some. Now she’s leaving us, you have to ask, how many lives did Sara pack into her 49 years? How much of the world did she see, how many lives did she touch, how many ventures did she pioneer? And how do we carry Sara’s gifts with us for the rest of our lives? Sara showed us all what it meant to thirst for a life, filled to the brim of all the world could give you, all of it: the dark and the light, the joy and the pain, the depth and the breadth.

Did you have plans with Sara? Things you’d do together after COVID? Trips and adventures, ventures and projects? It was all to come. The wedding. The 50th birthday party. The next trip to Europe. And now Sara is leaving us, and leaving her organs to others, yet again rippling out into the world to change people’s lives. How will you carry Sara with you? How will her love of life, her thirst for creating, building, making, changing be continued? How will her ability to love change how we show up with others? Will your next adventure be in Sara’s spirit?

We set up this place so that all those who loved Sara could come together here, and share memories, stories, as well as plan and plot how we will mourn and celebrate her, hold onto each other for we have lost someone so special, a once in a lifetime special kind of special. Please share your stories, your memories, your laughter. We’ll keep you posted on how we can all come together to support Jon, Dylan, Rowan and Rebecca - who accompanied Sara on her final adventure, and how we can come together anon to grieve and celebrate Sara together. For now, please hold on donations or plans until we have some time to come together with Jon and consider how best to honor Sara's legacy.

Love and thanks

Susan & Hannah


Sara Batterby, who has died suddenly at the age of 49, was the Founder of the Equity Capital Collective, an advisor to countless entrepreneurs and an evangelist for equitable access to capital. Born in Gloucestershire in the United Kingdom, Sara was educated at Cheltenham Ladies College, one of the top private schools in the country, before studying Politics & Economics at Durham University. Sara embarked on a career in management consulting, moving to the United …

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We wanted to give you an update and let you know of a few plans in the works. Firstly, Jon is very grateful to everyone for their support. This is a devastating time for him and he has a lot to deal with besides the unspeakable loss he has suffered. Sara did not have health insurance (or any other kind of insurance), and a tangled web has been left in her wake (not to mention many dogs and even an orphaned baby calf among other animals). In order to get him the best legal advice and give him a little time and space to figure things out, we have launched a GoFundMe ( and if any of you can contribute, it would be really helpful. A generous friend has already stepped up and donated money to cover the cost of cremation. Jon and Sara were partners, and both of them are brilliant, full of ideas and very generous to others. Dotting the i’s and crossing the t’s was perhaps not a strong suit. We have Sara’s former assistant Jacob, and Rebecca Alexander (who was with Sara) and others helping him navigate some of what has to get sorted out. But we also don’t want to overwhelm him as he comes to terms with his loss. Together with one of Sara’s oldest BFFs, Lou Torres, we are organizing a virtual birthday celebration on SUNDAY April 25th at 11.30am PST (to allow those in Europe and elsewhere to participate). Zoom link (password: epic (because she was)). Please join us to toast/roast our girl and share some stories in honoring what would have been her 50th birthday. Jon has invited people locally out to the farm later that afternoon at 4pm if anyone wants to join you can RSVP here: (there’s a “What to Bring” list also if you want to contribute). Jon is not ready to organize a full Memorial plan just yet (and we don’t even have our girl back from Idaho yet) – hopefully we can do that in a couple of months’ time. Until then, let’s celebrate what would have been her 50th birthday on Sunday. You can record a Tribute video message with this link Share a favorite memory (please do this by Friday as we hope to edit it and share on Sunday) or donate to the GoFundMe ( - all funds will go directly to Jon with any surplus going to a memorial fund). Please feel free to share this message with others who knew and loved Sara and who might want to participate.


What were Sara's favorite artists or styles of art?
Jon's glass

Other key details

Cause of death

Sara died from a brain hemorrhage. She was cared for by an almost all female medical team, and died without suffering, with her beloved friend Rebecca next to her the whole time.

Sara's lasting impact
Lasting impact

Sara donated organs