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I am deeply saddened by the loss of my friend and colleague, John Tatro. He was one of my very first clients when I was a rookie sales rep, and his kindness made me feel welcome at a time when I was unsure of myself. Beyond his professional impact, John was an amazing bass player whose talent and spirit inspired everyone around him. I will always be grateful for the way he touched my life. My heartfelt condolences to his family and loved ones.
John was the best boss. He granted me the biggest gift--flexibility to help my daughter with her special needs child. He had such a positive outlook and cared so much for his work family. He will be sadly missed by so many.

Dear John, 

You were always the finest gentleman in our industry but above all, beyond your warm smile and and honest handshake you will always be one of the finest men i have ever had the honor of knowing. God Bless You Sir and may you enjoy peace and love in heaven as you have shared with all of us on earth...

with deepest respect

Bill Jones

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Cousins
Cousins — with John, Pat, Mike, Mark, Lynne, Linda and Gail
Helping hands

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There are no words.......what there is the knowledge that John has been welcomed fully through Heaven's gate, for John was indeed a good and faithful servant.  
JT loved a great concert. He …
2009, Outside Lands Festival
JT loved a great concert. He will be missed. — with Derek Phelps
Rest in Peace John. Know that you made a difference with those around you. Condolences to your wife and children ❤️

To the Tatro family,

I pass along my sympathy. John was a great person and a good friend in business. He will be missed.

I know you are worshipping an…
2010
I know you are worshipping and playing bass for Jesus. I love you JT

I have been connected with the Sierra Select family for over 30 years, going back to the 1980s when they first supported my family’s A/V business. In 2008, John Tatro and his family welcomed me as I launched my own company, and I will always be grateful for the encouragement he gave me in those early days.

John had a gift for bringing light and energy into every room he walked into. His generosity and friendship left a lasting mark on me and so many others in the A/V and outdoor living community.

His passing weighs heavy on my heart. My thoughts and prayers are with the Tatro family and the Sierra Select family during this difficult time.

—Anthony Pogodzinski & Family

Rest In Heaven John, you were a beautiful and wonderful soul. Glad I got a chance to know you . 
Getting ready for the hike up…
2004, Half Dome, Yosemite, California, USA
Getting ready for the hike up to the dome — with Harbor guys
Getting ready for the hike up…
2004, Half Dome, Yosemite, California, USA
Getting ready for the hike up to the dome — with John Tatro
I had the pleasure of doing business with John almost 30 years ago. What started off as a seller buyer relationship it quickly turned into a long lasting friendship. John was a great man, loving son, brother, husband and father. He will be missed by all his friends in the 12 volt industry. Miss you and god speed brother.
As a former colleague of John's through the Pionner family of Distribitors. I had the pleasure of meeting John  his parents and his brother Pat at various sales meetings and several trips to Hawaii. John was a kind thoughtful human. My sincere condolences to his family. He will  certainly be missed by all that knew him. RIP John!
I’m truly heartbroken for your loss. John’s smile and his genuinely warm, friendly nature will always be remembered. This is an enormous loss, and my heart goes out to you all during such a tough time. God bless 🙏🏼

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John Tatro