Obituary
Steve Hayden, Writer Behind Apple’s Pivotal ‘1984’ Commercial, Dies at 78
By Richard Sandomir of the New York Times
Published Sept. 4, 2025
Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple’s new Macintosh personal computer as a weapon for creative freedom, died on Aug. 27 in Patchogue, N.Y., on Long Island. He was 78.
His death, in a hospital near his …
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