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Obituary

Steve Hayden, Writer Behind Apple’s Pivotal ‘1984’ Commercial, Dies at 78

By Richard Sandomir of the New York Times

Published Sept. 4, 2025

Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple’s new Macintosh personal computer as a weapon for creative freedom, died on Aug. 27 in Patchogue, N.Y., on Long Island. He was 78.

His death, in a hospital near his …

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Futurama Family guy South Park Anything on the history channel
Futurama Family guy South Park Anything on the history channel
Futurama Family guy South Park Anything on the history channel

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Born

May 21st, 1947
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Passed away

August 27th, 2025
Bellport, NY

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Steve Hayden